Dave Taylors "The Complete idiot's guide to growing your business with Google" book
This book has a forward by Guy Kawaski former Apple alumni and Managing Director of Garage Technology Ventures. This is not a book on tips and tricks, more over a guide to an approach that will translate to a more successful online campaign. Click here to visit his site and consider a book like this as great investment in understanding the context of what this all means. esoteric? sure but worth it.